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Marketing Director

Simon Wiser

Simon Wiser is a senior figure within Event Hire UK and a recognised voice within the UK events and live events sector. As Head of Marketing, Simon leads the strategic direction of the brand’s content, digital presence and industry communications, drawing on more than 20 years of hands-on experience working across major event projects nationwide. Simon’s writing is grounded in real-world experience. Over the course of his career, he has worked closely with clients, venues, production teams and suppliers on a wide range of large-scale events, giving him a detailed understanding of how successful events are planned, delivered and executed on the ground. This practical insight underpins every article he writes for Event Hire UK.

Expertise at a Glance

Experience

25+ years in the UK & international live events sector

Specialism

Major sports events, hospitality & broadcast

Speaker

Industry seminars & conferences

Insights

Practical & experience-led

Industry experience and expertise


With over two decades in the events industry, Simon has been directly involved in supporting major projects across multiple sectors, including corporate events, large public gatherings and high-profile hospitality environments. His particular area of interest is sports hospitality, where he has developed specialist knowledge around premium event furniture, temporary event structures, guest flow and audience experience.

Simon’s role has taken him to countless live event sites across the UK, from stadiums and arenas to outdoor event spaces and temporary venues. Regular site visits, build days and live event operations have given him a first-hand perspective on the challenges event professionals face, from tight turnaround times to logistical constraints and evolving client expectations.

Thought leadership and consultancy

In addition to his role at Event Hire UK, Simon is frequently invited to speak at industry seminars, conferences and business events, where he shares insight on event marketing, customer experience and the evolving demands of the live events sector. He is also engaged as a marketing consultant by a number of related businesses operating within events, hospitality and venue services.

This broader consultancy work ensures Simon remains closely connected to industry trends, emerging technologies and changing audience behaviours, all of which inform the guidance and commentary found within his written content.

Writing approach and authority

Simon’s articles are written to be informative, practical and experience-led. Rather than relying on generic advice, his content reflects real scenarios encountered across years of event delivery, offering readers actionable insight they can trust. Topics regularly covered include event furniture selection, layout planning, operational efficiency, supplier coordination and best practice for temporary event environments.

By combining marketing expertise with deep sector knowledge, Simon aims to produce content that is both accessible and authoritative, supporting event professionals at every stage of the planning process.

Outside of work

Away from the office, Simon enjoys playing squash, presenting football shows on live streams and spending time outdoors walking the family dog. These interests help balance a busy professional life rooted in the fast-paced world of live events.