We live in a competitive world. The choice out there is amazing, whatever industry you find yourself in. When it comes to the events world, the same is true. Event professionals and planners are all competing to secure long term corporate contracts, catering contracts with venues and so on, and the best way to do this is to make your event stand out from the crowd. But how do you do this?
If the creative side of things is your field of expertise, have a network of professional, expert contractors and sub-contractors right behind to support you in all your endeavours. The best relationships take years of nurturing, and trust is hard-earned. Know what YOU do best, and leave the rest to others, but providing a joined-up, complete solution approach to your client, ensuring that you are their single point of contact for everything.
If it’s a catering event you are running, go for the unusual. People like interesting menus as it also provides a talking point before, during and after the event….and think of all those Instagram tags and shares!
A great way to differentiate your event is by using different tableware such as crockery, cutlery and glassware. The traditional hire industry go-to is white china, plain glassware and stainless steel cutlery. However, the market has developed a lot in recent years with the advent of coloured stoneware, textured plates, patterns, gold and silver rim glassware and even gold and copper cutlery – again, providing a talking point for your guests.
Of course, it becomes increasingly difficult to do this, but with a bit of thought and planning, and attention to detail, you’ll no doubt be able to come with some fantastic ideas. Needless to say that just a standard three-course meal will no longer cut the mustard…at least if you want to create a magical occasion.
Consider your venue. What is it? Is it an iconic London brick building, for instance? If so, how about an industrial warehouse theme. You can kit out the venue with a load of interesting things and when it comes to the furniture, how about our Tolix poseur tables, stools and chairs along with Event Hire UK’s industrial scaffold tables in a variety of a different styles, for example. The choice is yours!
You can rest assured that if your guests enjoy your event, they will share it on social media and talk about it with their friends. They might even write you a Google or Facebook review, or send you a testimonial. Good news travels fast, but bad news travels faster, so put your guests at the centre of everything you do!
