The UK is full of world-class sporting facilities which are the envy of many around the world, many of which need event equipment hire. There’s a reason why Wembley hosted the Euro 2020 final, and there’s a reason why Wimbledon tennis is so popular.
The Premier League, for instance, is widely regarded as being the most competitive and exciting football league in the world, which helps our clubs to attract the best players from around the globe. Football is big business, as is rugby, tennis, F1 and many other international events that we have access to here in the UK.
Sports sponsorship is a lucrative sector for these big events, with global brands often wanting to be involved with such events. Whether it is a headline sponsorship of the whole event, shirt sponsorship or just smaller-scale sponsorship of certain elements or areas within the event, you can be sure that big companies will be jostling for position when the event rights are released.
Depending upon the nature of the sports sponsorship deal, these companies will receive a ‘package’ of benefits – in other words, how they receive a return on their investment. Obviously, the more high profile the event, the greater the brand visibility is likely to be, and the greater the brand awareness and association is likely to be worth. Headline sponsorship of events is very lucrative, with the brand immediately being associated with the event, and getting a mention every time the event is talked about on the TV, in the press or online.
One key area where companies benefit through their event sponsorship is through access to corporate hospitality. A few years ago, this was a contentious subject, with seemingly fewer and fewer tickets to major events being available for the public, with an ever-increasing number going to corporate hospitality.
There is certainly a fine balance to be struck here for large event organisers, and without the corporate hospitality, they lose a huge income stream, which is very attractive to sponsors. Pre- and post-match dinners and drinks, canapé events, VIP lounge areas for sponsors and key clients – all these need to be catered for. It’s an opportunity for the companies involved in the event to invite their key personnel and contacts to forge and nurture business relationships.
And that’s why event equipment hire for big events is always in demand. With the UK event calendar packed with big, high profile events, there is demand for event equipment rental throughout the year.
For the dining areas, we’re talking table and chair hire in a whole host of different designs, styles and options, tableware for the event tables, mobile event bars and poseur tables and stools. For the outdoor terraces, we hire outdoor furniture such as outdoor rattan furniture sets, patio heaters and much more. And, for VIP lounges, we offer sofas and armchairs, leather stools and many other items of event furniture rental from which you can choose.
And these are the areas that you actually see, as a visitor. Don’t forget that there’s a huge amount of event furniture rental required for behind the scenes, including the media centre which will need desks and office chairs as well as lockers and other event equipment hire, and the players lounges and catering areas for which lounge furniture, chairs and tables and professional catering equipment is needed. The nature of these temporary events is exactly that – temporary – and so if you need to rent equipment for events in large numbers, then you’re definitely in the right place online at Event Hire UK. After all, event equipment hire has never been so popular.
Don’t hesitate to browse our range of event equipment hire for big events. Try to ensure you order well in advance of your big event due to the large quantities that you’ll need – after all, it’s always easier to order in advance and then tweak numbers nearer the time, rather than leave everything until the last minute when you’ll then be having to gear yourself up for disappointment.
You can either call a member of our expert sales team or place your secure order for event equipment hire online 24/7. Rest assured that you’ll receive a seamless service from the experts here at Event Hire UK, and a nationwide service that is unmatched in the UK market. We look forward to supplying your next big event with our extensive range of event equipment hire!
