Blog

You cannot have failed to notice the buzz and excitement around the country at the moment.  Yes, the England men’s national football team has reached a major tournament final for the first time since 1966.  Yet despite all those years of hurt, it never stopped us dreaming, to coin some lyrics from a well-known football song. This Sunday sees the final take place at Wembley Stadium in London, with Gareth Southgate’s men taking on the might of Italy, who are unbeaten in 33 games.  It should be an absolute cracker.…[ read more...]

What is your first consideration when you come to buy a product or service?  For many of us, it's the price.  At least, certainly when it comes to branded products or commodities.  If you want to buy a tube of Pringles, for example, it probably comes down to price.  Where are these cheapest?  That's why supermarkets use milk as a 'loss-leader' - in other words, the milk is cheapest in supermarket X, so that will attract customers who will, most likely, also buy some other products whilst they are picking…[ read more...]